Reading 2: What is the relation between culture and globalization?ㅡㅡZHANG MINGSHUO

 I. Ways of cultural dissemination:

Technological progress and the Internet: Rapid development of technology, especially the popularity of the Internet and social media, has made the spread of culture more rapid and widespread. People can easily access a variety of cultural elements from music, movies, literature, and languages from all over the world through various online platforms.

Transnational tourism and migration: Through travel, study or migration, people can directly experience and bring back different cultural practices and values. This face-to-face contact accelerates the flow of culture internationally. Multinational companies and business activities: Multinational companies spread brand culture, consumer habits and lifestyle to other countries through their business operations on a global scale. For example, international chain brands such as McDonald's and Starbucks not only export Western food culture, but also bring corresponding lifestyle and values.

II. Forms of cultural integration:

Cultural interaction: Different cultures learn from each other and spread each other, resulting in new hybrid forms of culture. This phenomenon is common in music, fashion, food and other fields. For example, the Korean Wave (K-POP), which combines traditional Korean culture with Western pop music elements, has become a global pop culture phenomenon. Cross-cultural innovation: The collision of different cultures is not only a simple combination, but may also inspire new creativity and development. For example, in the field of modern architecture, Chinese and Western design styles combine Eastern philosophical elements to form a unique architectural aesthetics. Cultural adaptation (localization): In the process of communication, foreign cultures will be adjusted and adapted to the local culture, so as to gradually integrate into the local society. For example, fast food brands often introduce menus that suit local tastes when promoting the Asian market.

III.Impact of cultural transmission and integration:

Diversity and Innovation: The spread and integration of culture supports cultural diversity and innovation worldwide. The exchange of different cultures has brought new ideas, new art forms and rich social habits, which have enhanced cultural creativity. Cultural characteristics and protection: In the process of cultural transmission, local cultures may face the risk of assimilation by strong foreign cultures. Therefore, many countries are increasingly paying attention to the protection and revitalization of local culture and emphasizing the importance of local cultural identity.

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