Reading 2: What is the relation between culture and globalization？ WANGYIZHE

 Relationship between culture and globalization

The relationship between culture and globalization is reflected in how the two interact and shape each other's dynamics. Globalization is not only a process of economic, political and scientific integration, but also an accelerating phenomenon of cultural interconnection. Cultural globalization refers to the transmission and reconstruction of culture on a global scale, and this connection is reflected in changes in people's daily life, consumption habits, entertainment and identity 

Cultural Exchange and Connection in Globalization

Globalization has strengthened local linkages through science and technology and communication technologies and has made intercultural interactions more frequent. Through cross-border consumption, film, music and social media, people are able to access the cultural elements of other countries in their lives. However, this connection is not always harmonious. Some scholars believe that globalization not only promotes the spread of culture, but also may lead to the weakening of local culture, that is, the process of "deregionalization". Deregionalization refers to the disconnection of culture from its traditional geographical and social background, a phenomenon that challenges the inherent boundaries of culture and the sense of belonging 

Cultural Imperialism and Pluralism

A common controversy over globalization is the tendency towards "cultural imperialism" or "westernization." This refers to Western culture, especially the United States, influencing or replacing the native culture of other countries through the expansion of global markets. For example, global brands such as McDonald's, Starbucks and Hollywood movies are thought to have had an impact on local culture. However, the document notes that this simple duality masks the complexity of cultural exchange. Even as Western goods spread around the world, individuals and communities reinterpret and integrate these cultural symbols in their own way to preserve the uniqueness of local culture 

Local Cultural Revival and Identity

Although globalization had brought about some cultural convergence, it had also contributed to the revitalization of local cultures. For example, national identity and regional culture have been strengthened in the process of globalization. This phenomenon is manifested in the importance attached to traditional cultures and local languages, as well as in the selective adoption of global cultures. This shows that even in the midst of globalization, local cultures can still find their footing and coexist with global cultures in 

Summary

The relationship between culture and globalization is complex and multi-layered. Globalization is not only a process of cultural penetration, but also an opportunity for different cultures to redefine themselves and engage in global dialogue. The challenge of globalization is how

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